In partnership with Hudl

When Bromley FC defeated Solihull Moors on penalties to win the 2024 National League playoffs, it earned them a place in the Football League for the first time in the club’s history. The success of the first team rightly hit the headlines, but it didn’t come from nowhere. Bromley’s progress on the pitch has been built on a dedication to innovation, sustainability and the development of their young players off it. At the heart of that is the club’s commitment to analysis, from first team right the way through to academy.

In this special three-part feature, produced in partnership with Hudl, we went behind the scenes at Bromley, to learn more about their approach to analysis. In the first part, CEO Mark Hammond speaks about the club’s top-level strategy in using analysis to nurture and develop their own talent, giving the players a pathway to a higher level while securing revenue to further invest in the club. First-team assistant manager Alan Dunne gives an insight into the importance of Wyscout in both analysing opposition teams and the recruitment of players, and explains how central Hudl is to the coaching staff’s analysis of both training and games. 

In the second part, we focus on the club’s academy – and its use of the Focus Flex, Hudl’s new portable football camera that enables the coaching team to capture footage at any location. We hear from head of academy coaching Jamel Wotjczak, Under-18s head coach Luke Coulson and lead academy performance analyst Ronan Howard, who explain the many benefits of the camera – and their use of it with all academy teams from the Under-12s right up to the Under-21s. These benefits include automated capture of footage from multiple angles, and the integration with the Hudl.com platform, which means the footage can be accessed almost immediately after a training session or on matchday.

Finally, we speak to two young players from the Bromley Academy – centre-back Sam German and full-back Nathan Paul-Lavaly – about the ways in which they engage with Hudl, and work with the academy coaching staff, to further their own development. The almost immediate access to relevant footage from their own training and matchday performances gives them the opportunity to take ownership of their own development as young players; an incredible resource at a level of the game where clubs simply don’t have the finances of those at the top end of the football pyramid.

We hope you find it an interesting and insightful watch!

Click here to find out more about the Focus Flex